Immigration and cultural problems

Earlier this week, a young lady was posting about unemployed people sitting on their bottoms and complaining about immigrants taking jobs.  She was very young and clearly had a job, and so I said:

“Spoken like a person who has never filled a garbage bag with rejection letters.”

She immediately retorted that as someone who has, I was not her target.  So I wondered, does this mean you are to pay for your assumed racism with job applications?  This is the logical conclusion of her conversation so far, is it not? She is basically saying that in order to have a legitimate complaint against immigration, you need to have an unreasonable obsession with finding work and not getting it.

For one thing, unemployed people sitting on their ass and not applying for jobs no longer exist.  These people are sanctioned and are supposed to starve to death under the current rules. Other ‘useless eaters’ such as the disabled are also penalised and told that with three limbs missing (in at least one case) they are fit for work.  For another, concerns about immigration rise directly in relation to the availability of work and other resources.  THERE ARE NOT ENOUGH JOBS IN THE UK TO SUPPORT THE CURRENT POPULATION.

Syrian Girl, a vlogger on youtube, was actually the first person I heard who was keen to ensure that everyone is aware that the European experiment, free movement and the welcoming and dispersal of asylum seekers is actually just about depressing wages and making it easier for employers to exploit workers.

The people who you are keen to blame for their unemployment, meanwhile, used to be employed in factories, in catering establishments and in small businesses which the European experiment has gone quite a long way to phasing out.  Manufacturing suffered because it was cheaper to outsource, catering suffered because of the reduction of cash in the economy and the smoking ban, small business suffered because bigger businesses successfully lobbied for concessions to expand, hence the corner shop is being replaced by mini versions of the large supermarket chain.  Tesco, Sainsbury’s both have a presence in the smaller main streets to wipe out the sole trader businesses that immigrants and locals alike started when they could not otherwise find work.

Hence, your opportunities are more limited all the time, and more people means more competition for jobs which pay less.  No sensible person that genuinely cares about the people around them supports unlimited immigration and a reduction in basic wage and self employed opportunities.

And yet we hear people doing this all the time, associating it with being a ‘right on’ open minded person.  The population have been conned into a trap, where they are exploited in order to justify spending their taxes on bombing other countries, whose populations quite rightly decide to leave and seek safety and work elsewhere.

If you are following what I am saying so far, you will now be aware that you are screwed, and that continuing with the same views will ensure that your children, and their children will be even more screwed.  The alternative, of pulling out of violence in other countries, of being more prudent with your borders, of safeguarding your own opportunities, may not be fashionable, but it creates a healthier micro level economy and competition for the future.  Supporting business at the expense of the individual is basically supporting corporate fascism.

So, the next time somebody calls you a Nazi for being concerned about your country being overcrowded, you can easily explain why the real fascists are pro-Europe, pro-immigration right on liberals who want to see you crushed out of starting your own business, earning small wages for your underemployed situation with one of the big players such as Walmart (Asda)  who in turn have direct ties to pharmaceutical companies. They also tend to have places on the Board of Nutrition to tell you what to go out and buy.  Hence, you adhere to the nutrition guidelines and wonder why you always feel under par, ending up with heart disease, diabetes and dementia in line with whatever drug is most profitable.

If you particularly relish this, carry on pretending that borders don’t matter.

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Kindness is a Sin

Businesses do not exist to take care of people, they exist to extract money and provide something that the customer wants.  The businesses that tell you that they are taking care of you are often the worst of the lot.  Take the cuddly advertisements for chemical companies, which often use childlike graphics to persuade you that they are doing something good for you, your family and your immediate environment whilst doing the exact opposite.

Until this point in global history, governments have been, with the exception of very unusual circumstances, bigger and in possession of better credit than businesses, and people have trusted them to take care of their welfare.  TTIP and TIPP seek to reverse that.  I forsee several developing nations collapsing entirely, jobs going to the ASEAN nations whilst America and Europe become rather backward regions where most of the population exist at the mercy of the very few.  This will be enhanced by modifying education and the media to enable people to genuinely believe that money means merit.  A scanty look at the people you know will tell you that the smart ones are not the same as the rich ones.  It is a matter of priorities as well as your ability to look convincing when you say yes to anything said to you.

As I have mentioned in several previous articles, it is in your hands.  You as the consumer, could reverse this progress tomorrow if you stopped feeding the companies large enough to control governments.  You probably won’t do it.  Why?  Because you have a busy life, scraping your living from your employer, who requires you to say yes in order to pay for the roof over your head etc etc.  This makes, for example, going to the supermarket more convenient, which in itself precludes you from starting a grocer’s, deli, goods store etc because everyone else is, like you, going to the supermarket to hand over their money to the same people. It is as much a question of convenience as it is belief.

It is not complicated to think that if you do enrich smaller businesses, it puts them in a position where the barriers to entry to compete with larger businesses  in a hugely monopolistic situation are more manageable.  I would like to know what happened to Anti-trust laws, now only non-cronies appear to be prosecuted for creating situations in which small versions of large supermarkets, for example, put successful corner shops out of business. Another example was Remax, who had the employees pay for over-expansion to reduce their competition. We all live in an inherently corrupt society, where we are told that we have no power because we have little money and we sit back and believe it whilst sustaining a system that cannot work well for us.

In the event that you have a problem, the simple answer is to pick up your wallet and go elsewhere.  That is the nature of capitalism.  There is now no other way of rebelling against a system that does not suit us, because we allowed businesses to become bigger than government, and the trade agreements that America is conning our middle management politicians into signing will nail this to the wall.  Never trust a corporatist.  America is a corporatist country. Mussolini had very interesting things to say about corporatism, feel free to look it up yourself.

In contrast, I wake up with a list of things I would like to do to help people every morning.  Many of those things make no sense to anyone but me.  I do not think that it is odd to do this, it would take more effort not to.  I explained this to many of my friends before I removed them from my life.  Why did I remove them?  I was told that this was a crazy way to live, that you should always consider yourself first.  When it comes to parting with my money I understand this, but not when it comes to giving people what they actually want.

What everyone, no matter how scatty,  longs for is a sense of becoming what they dream of being. There is no shame in asking for what you want, however oddly this is presented.  There is shame in rejecting what you want when it is offered to you.

My personal system of responsibility is entirely different from someone who has other wishes, for their children’s future, or a new car, or their parents to be neatly tidied away rather than free to make a mess, keep them awake and generally tell them they are awful. My responsibility is to the soul.  I think there should be more people like me, and less corporations who exist to take your money, your future opportunities and those of your children for their own growth, in order to dictate the future of a declining planet.  I am goddess of my own personal religion.  I do not ask anyone to join it, but I do care to point out that my crazy, kind little niche is a lot more pleasant than the current future of the Western world. I do not play by the rules, because the rules are wrong in the first place. Dreams are real.  Reality is transient. I plan to remain defiantly kind, even if it means my inability to tug my forelock or respect the cash means that I will be financially poor.

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Realities of Independence

I was avoiding writing this, because it is a complicated economic post, and it may dissuade some SNP members from their enthusiasm, but since I am a bit fed up today, I think I will write it now.

 

As my Slovenian friend tells me, it is likely that the Uk will say anything to stop Scotland from voting for independence, and there is a huge chunk of the population who find it much easier to simply do as they are told in order to avoid the unexpected.  The SNP have always been extremely good at avoiding being left or right, but some of the ice cream policies I mentioned yesterday indicate that they are leaning to the left.

 

There is nothing at all wrong with leaning to the left, but it is not what you require when you are building a country.  Many of the policies they are pursuing today are anti-austerity with good reason – independence is a good idea and they would like you to vote for it.

 

Having said this, there has to be a firm system of priorities in order to get Scotland to pay for itself in a short period of time.  Priorities which are not at all attractive, cuddly or pleasant.

 

In order to attract investment and create jobs, for example, particularly unskilled jobs, since we lost so many of those after the smoking ban and after the deprioritisation of manufacturing and industry during the Thatcher era, several harsh and ugly decisions have to be made, including:

not being particularly fussy about what gets built on brownfield sites, and reclassifying some greenfield sites to accommodate companies willing to employ people. Objections to developments such as the Pink Flamingo development at Balloch would have to be ignored, and many sleepy beauty spots would have to be developed. Removal of the EU VAT imposition on the refurbishment of often historic property would at least preserve some quality buildings.
welcoming low paid jobs – I have never been a fan of the minimum wage, since I started work without it and out-earned my employer within a fortnight.  People have to get on the employment ladder somehow, however for this to work properly it has to be implemented alongside:
radical housing benefit changes, with landlords given incentives for developing their properties in the form of a tie-in between property value and rents.  This would also greatly ease the hardship we are about to face in the form of the massive homelessness problem from November, when housing benefit for families is to be capped, and in some cases removed entirely, some estimates are predicting half a million homeless children from November onwards under the Tories. This would also send families out of the city to larger, cheaper properties in areas which need children to keep schools and medical centres going.
awareness of the over-education of the Scottish workforce.  As someone who has a very good degree, which I was repeatedly told made me over-qualified in Scotland, and whose friends went to England for their initial post qualifying jobs or stacked shelves, I am all too aware of the number of people in Scotland who have never got to actually use their education.  It is all very well becoming a mecca for students but they need to have something to do after they qualify other than gnash their teeth over the welcoming and funding of overseas graduates to encourage them to stay in Scotland when so many of us get nothing out of our pile of debt.
As I have said before, Scotland needs at least one generation of factories in order to beget the second or third generation of supporting services to be able to afford nice policies like the extension of childcare and free prescriptions.
Scotland being welcoming to all – unless you provide a clear plan of how you are going to double the number of jobs and encourage the small to medium size business sector, this will not last long.
Certain sectors, such as engineering and shipbuilding, are greatly aided by coastal commerce, which has been largely destroyed by the EU agreement to disallow Scottish fishing or place it under quota.  We have already lost a great deal of the skills we formerly had because of this, and this needs to be rectified.
IT and games manufacture is a good, skill rich area to concentrate on, as is financial services, since the banks in England are looking elsewhere.  These are east coast industries at present, and it would be wise to continue with what works.

You cannot simply make popular and worthy sounding policies without paying for them, and indicating to no voters, who are often worried homeowners and forelock tugging employees, that you plan to do this by making their lives more difficult is not likely to make independence a popular option.  A clear decisive way of making Scotland pay for itself without oil is something that you should have a team of economists working on plans for NOW rather than later.  This is exactly what I mean by ‘ice-cream’ policies – policies that sound worthy, but it is unclear how you envisage this working for the Scottish taxpayer unless there are a lot more of them.

 

Under Labour, local councils have made polices which mean you are penalised for having savings or owning your house as it is.  It is stretching credulity to suppose that Tory leaning No voters are looking fondly at expensive but popular options at this point.  It might be wise to provide some reassurance.

 

 

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Cleaning up the trash

Released Mandatory Equality as a free book this week, since it was doing nothing for me as a paid test shot.  I was not applying myself to marketing, as I had the excuse of the ill houseguest to not bother promoting myself.

 

I have also put a couple of the wonkier prototypes on Ebay, with a view to promoting the Etsy store and getting my name out.  everipedia have made me a verified member and editor, and I have caught up with most of the personal admin most people do not ignore for six months because they are fretting over other people’s well being.

 

I have come to the conclusion that the Better Person Project, Etsy and the books are currently dead ends.  I have four books on the way, two shorties and two long ones, having lost the manuscripts to computer problems yet again I have reframed the scene lists slightly and am cleaning up the house, hence the Ebay store.

 

Since my birthday I have dropped about 30lb, because I have taken up supermix again.  Don’t get me wrong, drinking ten portions of fruit and vegetables a day is not particularly good fun, but it does get you out of pain, sorts out your skin and hair and flushes out a lot of poison.  I haven’t started on wangling myself an hour out of the house every day yet, but given that mother seems to have taken up sleeping 22 hours a day, I am hoping this will not be a problem when I am ready to face the world again.

 

In the meantime, I will be returning to study and getting the mandala and the books out, which should not take terribly long.  I also have plans for a visual novel/game, which was considerably held up by my friend, who apparently cannot work with other people at all.  He pretends he is going to, and it appears to cause him so much stress that he does not do it.  So many projects have not got off the ground because of this that he has turned himself into a timewaster.

 

The underlying problem with all of this is marketing.  I tend to feel that my products are under development, which is all very well, but you cannot be under development forever.  I think the Mandala has got me to the point I wanted to be at with the Ormus handbags.  It has the old school Persian/Russian theme of Honey I made you an icon, but there is still a great deal of work to do on it,

 

artwork 024

 

I haven’t decided on prices for that and the screen yet, but they will be available shortly, as I cannot be bothered having old work hanging around when I need space for new work.

 

In the meantime the following are up for auction at a very low price, just to rid the shop of things I do not like anymore:

 

tribal2tweedledum

 

If either of those float your boat, or you want the jacket, which is also still here, drop me a line in the comments below.

 

jacket1

 

Thanks,

 

Ina

 

 

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Saving Face

Saving face is my topic for tonight.  Saving face is what causes people to ramble anxiously when they don’t really know what they are talking about.  Saving face is what causes suicides in Japan, and honour killings in India, Pakistan and the Middle East.  Saving face is also heavily involved in blame culture.

 

Note that all of these consequences of saving face are negative.  There is nothing good about the idea of saving face. Fuck your stupid face.

 

Having spent a decade of formative years in high-pressure catering work, where there is no such thing as saving face, I can tell you how annoying it is to be around people seemingly obsessed with it.  It is very simple – you either get it right or you don’t, and unless you are one of those rare beasts like Boris,  who is not that interested in saving face, despite his career choices, you are more likely to stick with your bone-headed opinion forever like David Wolfe.

 

Saving face is time-wasting, a product of ego, vain and when you can see through it, extremely irritating.  There is absolutely no excuse for sticking with the same wrong opinion or dearly held belief just because people have been doing it for centuries before you, or because you are trapped in some stupid cultural norm of ‘doing what is expected of you.’  So what if you are a diet guru who digs fat chicks, or a male head of the household whose wife earns more than you do?  Really, so what?

 

The inability to think your way out of a state of requiring that you must save your tedious face is a sure sign of inane vanity.  It is not something I regard as forgiveable. To err is human, but the divine does not forgive you setting your wife on fire, hurling yourself out of a window or worrying about what your equally stupid neighbours or friends think.

 

One of the few things America has got right is discarding, to a certain extent, the idea of saving face.  The obsession with money has helped with this.  If you fail, you have no option, as a yank, but to move on and be successful at something else before your health insurance and ‘gasoline’ runs out.  They may be extremely dumb about other things, but acknowledging and moving on from failure is something they do reasonably well. Look at the example of Trump.  They see no reason at all for not voting for a man on trial in two states for fraud and rape in at least one other state! No question of his saving face then!

 

Ultimately in life, it is imperative to learn how to shrug and move on.  Sometimes mistakes cannot be cleared up immediately, and sometimes they are catastrophic, but you will find out fairly early in life, if you are any kind of person at all, that you are a lot more worthy of respect if you simply acknowledge your error rather than finding someone else to dump it on.

 

In recent years, it has become fashionable to try to spin your errors onto someone else.  This has been extremely bad for the economy and for talented individuals it is also extremely frustrating for learning.  If you are not allowed to point out and correct errors, nothing can change and little errors quickly turn into enormous disasters.  (The banking crisis being a case in point.)

 

So, whilst mistakes are inevitable, it is important for you as a well rounded individual to learn from them and take responsibility for them, at least in your own mind whilst you find some poor sap to take the blame so you can retain your promotion.  Remember that cheats get promoted, and the lower in the organisation you are, the more likely you are to be sinfully honest. (see the bagel experiment)

 

Try not to kill your wife and children, ruin anybody’s life or jump out of any windows.  It isn’t worth it.  Shit happens, and if you have even half a brain you will figure out a way of getting around it.

 

 

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Product, Brand and Consistency

Product, brand, consistency
OK, I have made a lot of lazy posts recently, because I was feeling a bit low due to a crap diet and feeling a bit browbeaten.  I think it is time to get back on track really.
Conclusions I have drawn from the last two and a half yearsIf you are marketing yourself with no money, consistency is key.  Putting yourself out there takes dedication, daily attention and perseverance.  In the absence of a budget, you need to set aside about two hours a day for getting your name out.  It has been said that people need to see your name around nine times now before they notice it, even if you have a shit hot product.
Books do not make money unless you have an established name.  This means you either throw some money at creating a brand, or you create a cool underground product and rely on word of mouth.  This means the contents of your product also need to be consistent. I am not so worried about the books, although I can spin a yarn, so to speak. I really put the books out to promote other things, such as the artwork on the cover, or the subject matter.  It is a cheap and cost-effective way of making more people aware of my doing something, basically.
Cross marketing is a long winded way of going about things, but it still works to an extent.  I still have three distinct groups of people interested in what I do, the blog readers, the book readers and the artwork peeps.  Until I add the gamers, I do not think this is getting me far at sufficient speed.
The artwork takes a very long time, and a lot of space in my house.  My eyesight is no longer perfect, which is kind of annoying, and I am already making changes to some things, like beadwork, as I know it will make this worse, so I think it will ultimately be phased out, although I still have two to three years worth of work to finish.
I am disinterested in some aspects of marketing, and even though the information is available, I do not use it.  I need to pay more attention to getting my name out and improve on my strategy, which has actually been fairly successful so far.
Deadlines are depressing, and I do not enjoy them any more.  I think the work is better when I do not set them, which renders me a keen amateur rather than the professional I perhaps ought to be.On a personal note

I need to be a lot less tolerant of timewasters and people who set out to obstruct what I am doing.  This has cost around six years of time over the last three.  If I include the time Wolfe wasted before I started this project, we can take that up to a decade of wasted time because I was weeping or worrying about people that do not give a shit about me.
I cannot afford to make myself ill with food again.
I need to get out now and again.
Sometimes it is better to stop what you are doing in order to get something off the list, just because it feels less cluttered
I need to sell some items that I have created (such as computers) in order to get the stuff I need  (such as software) I need to get an Ebay store going in order to shift some wool that I will never use for anything.
I have about thirty courses to finish, and it is far more important that I do this than anything else.
It is imperative that I do the Boris Experience project, as I think he is a more deserving and appreciative case than David Wolfe. There, I said it.
My ideas are better than I think they are, and it is time I appreciated me and stopped listening to other people at all.
My health is more important than ANYBODY

Rant over for today
Priorities

Mandala carpet and Perfect Posterior finished and on Etsy
Market the screen and Honey I made you an icon from the website
Set up Ebay wool store to shift some unusable wool
Sell at least three computers
Build another two computers
BORIS!!!!!!
Best Adventure Ever
Courses

Then I need to up the marketing effort and put out a short story every week, building the youtube channel and finding an alternative audio stream since Ina has no face.

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Progress Report

Progress Report

 

The Mandala is progressing well, if slowly and the new addition is looking quite nice.  I think it will be a good piece of work.  I have purchased a replacement 20 kilos or so of wool, and have my eye on a place selling it by the ton. The tiling on Wolfish continues to go slowly but well, although I am not sure how I will assemble it without help as it is 8 feet tall.

 

No progress so far on the books, I am still wrestling with three computers.  Two of them can be finished as soon as I get to them, and the other one I think I will sell for parts, as the motherboard seems to need replacing.  Whilst this is not difficult, it is not cost effective to save the rest of it.

 

My friend has finally gone home, and I have been on supermix for about a fortnight, as previously mentioned.  I feel a lot better and my clothes are indicating that I have shifted some weight, which is always nice. The eyebags, from stress, are lifting and altogether it is a relief not to be providing treats for the never-ending houseguest.  I think I will spend today on the garden and cleaning up after the messy bit of the mandala carpet.

 

I am wondering what to do about a friend who suffers from psychosis.  Normally I just remove myself until it passes, but the prolonged episodes seem to be worsening, and since he usually chooses to attack me first, I do not feel particularly safe.  It is very difficult to know what to do.

 

You would think, given my mother’s unpredictable and delusional family, that I would be used to this, but I am not.  It is very difficult to know what to do when somebody is psychotic.  They insist that your wishes are subordinate, that there is nothing at all wrong with their need to do whatever weird thing that pops into their head – whether this is merely irritating, to extremely dangerous and unnecessary.  It always has a cost, and they never pay it.

 

You get tired of being lied to, you get tired of the mean-spirited selfishness, and you get particularly tired of the violence that inevitably follows.  I am no longer willing to put myself at risk from someone who has physically attacked me twice, and wanted to hundreds of times.  I cannot help this person, and as a psychiatrist who once treated him said, pursuing a cure is pointless because that, in itself, produces psychosis.

 

So, the only thing I can do is keep the doors locked and avoid this person.  I dread to think what he is doing to some unsuspecting victim from the comfort of his flat.  In the past he has made complaints to damage the life of people he has met only once.  You can imagine how worrying this is when you have had this person around for any length of time.

 

So that is today.  I am sorry to say that you are best to avoid such people.  It is a shame, because they need company to ensure that they do not damage themselves or other people.

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Self Imposed Aging

Self imposed aging

I read an article this morning with a title along the lines of ‘Millennials have the key to future business development, as only they have an idea how to innovate for future customers.’  It was not much catchier than this, but I am a bit unwilling to bother finding the link.  These are the same millennials who graduated at the same time as me, who were denounced as incapable of knowing when to agree to make other people a cup of tea or do the photocopying rather than impressing everyone with their vast knowledge of nothing.

 

Personally, since at a whopping ten years older than them I was discounted entirely as a colleague, and was asked by Rothschild’s why I would even want to work with such people, I have limited experience of them, but I do not think they have exclusive knowledge that anyone else fails to grasp.

 

One of the things the article touched on was our unwillingness to think like children as we get older.  We lose our curiosity about the world, and prefer to develop intensive knowledge streams.  Well duh, you can’t follow every path, otherwise everyone would look a whole lot more like me, and a lot less like someone with a mortgage and children.  At some point you have to use the principle of opportunity cost to decide what you want out of life.

 

Having said this, there is no reason why you cannot devote some of your time to being aware of what you are turning down.  I, for example, cannot be bothered getting a smartphone in order to know all about apps, instagram or snapchat.  I detest mobile phones, and had to be forced twice by an employer to accept one.  I do not see why I should be forced to be on the end of a connective string all the time, and I do think that there is value in maintaining your hand/eye coordination in the form of physically making 3 dimensional objects.  In the same way that a great chef creates something with colour, texture, flavour, overall design, an artist balances much the same principles with whatever medium they use.  I happen to be very good at 3d modelling, so I dabbled a bit with that online in the course of messing about, and as it turns out this is what I should probably be concentrating on if I want to make any money.

 

So, instead of playing computer games, all someone older than a Millennial has to do to maintain their current managerial and innovative capacity is learn a few computing science skills, app development, programming, game design etc.  It is not a hard overall concept to get your teeth into, everything works pretty much like your average, common or garden tree.  Millennials are not the only people to have seen a tree.  Whilst I do not see the value in endless photo sharing apps, so I am unlikely to come up with the next billion dollar format, I can just about manage to figure out how to take my ideas to a new generation, thanks all the same.

 

I had a friend years ago who despite being younger than me, said that I did not act the way a 32 year old (at the time) woman should act.  This is understandable, since my life has consisted of creative focus on seemingly random dudes, percolated with appalling long term relationships with people I shouldn’t have bothered either trusting or wasting time with.  On the other hand, who made the rules on how a 32 year old woman should act?  Do they hand out slippers and a cardigan on your 30th?  My family tend to peak very late in life, so I have always had my peak to look forward to, maybe this is making the difference?

 

At this point in my life, I notice that even one bad meal makes a difference to how I look, so I am aware that I am getting older, but apart from the now screaming urgency in terms of having a child, I do not feel in the slightest bit older in terms of my curiosity.  Am I really that unusual?

 

It certainly seems so, since most of my male friends seem to have settled into a disgruntled state of dissatisfaction with their lot and a kind of grumpy complacency that means they actually need to be shaken into thinking about changing anything.  It is most dispiriting.

 

Maybe my obsessive focus on work has helped me avoid this.  The lengthy concentration on a task, to the point where you are thinking you might get finished in the next five years or so, rather than constantly looking back and thinking things were better when you were 28.  They weren’t better at all.  Men aren’t really worth bothering with before 35 or so, and you have to actually save money to get anything done when you are that age because there is always someone waiting to charge you for learning the things you later find out are available free. You have more patience when you are older too, so the driven quality that seems to be admirable calms down to a more steadfast and skillful plod.  That is a good thing, not something that should be undervalued or maligned.

 

Perhaps I am lucky that my life has gone in a different direction to the one I actually worked for.  Perhaps a career and a family would have made me miserable, old and defensive.  Perhaps the people that seem so happy are hiding behind the thought that they did what was expected of them, and now don’t have to think at all.  This seems to me to be like a slow death.  Maybe being lonely and trapped at home is actually freedom, from conventional worry, loss of self and inflexible aging.

 

I can say for certain that deciding to effectively marry myself to a person that I do not know was the best decision I ever made in terms of endless self-doubt, so perhaps it is a case of making a decision outwith reality to prevent the crippling stiffness of age.  I can say with equal certainty that willingness to learn and change is a major factor in the aging process.

 

If you do not tweak the product, the product becomes obsolete, which is as relevant to yourself as it is to any product.

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Zoella and David Wolfe

Today’s entertaining sideswipe is all about marketing.

Zoella’s fans are very upset because the Sun decided that 3 inches of her very sensible pants apparently indicates that she is changing her image to be a bit raunchier.  Whoever dreamed this up at the Sun, was not really considering that they are irritating many, many teenagers who love Zoella’s message of :

Staying in!
Feeling anxious!
Looking pretty!
Playing with clothes!
Putting on makeup!
Making lots of money!
Having a boyfriend!
Smiling!

I was called a bitch within seconds of their protests trending, simply for mentioning that it was free marketing, so feelings are running high on this extremely important issue. 3 inches of pants in a newspaper for thick people have apparently become a women’s rights issue.  All this is, of course, excellent publicity for Team Zoe, and so I expect that she will make even more money.  Good for her, if only we could all pull off that level of devotion to superficiality.

I of course, am doomed, due to my persistent interest in varied and original content.  One of my first inner battles in relation to David Wolfe was why I had found myself to be quite so fascinated.  I could not understand why the books were written the way they are, why I was drawn to listening, why I was concerned about how he was actually feeling versus how he presents himself.

Possibly because of the similarities in facial structure between him and I, I see a whole lot more than he would like when I watch him, which is one of the many reasons I avoid watching him.  It feels a bit like one of those embarrassing dreams where you are caught naked.  At length I broke down the reasons why I found my holistic view of David and his methods interesting into the following:

Popularity is a whole lot more important than depth
Depth should be concealed in a brightly coloured package
Presentation can be personalised using subtle, actually low denomination cues
Complex problems should be presented alongside accessible solutions
Whimsy is a useful tool to engage the listener
Carelessness or anxiety is a good method of conveying warmth
Superficiality is comforting and easy to understand for the listener
If you are losing the listener, lower the bar of the content

I have listened to some little known videos, I believe one of our first brief conversations was me complimenting him on a university lecture he had done, which was far more complex than the videos which gain more hits. (this was a very, very long time ago, David)

As you can imagine, after this, I got quite a shock when I read one of the books.  It took some time before I understood why the books are the way they are.  They are a badge, a tool, and a simple way of leaving a calling card to the purchaser.  They simply aren’t a priority.  David wants you to want to see David and  buy products, not buy a mere book.

All of this is very complex and subtle marketing, which he does very well.  I have never seen someone move faster than he does on social media, on the rare occasions that he has, wittingly or unwittingly, allowed me to watch what he does to get support for events. He puts an incredible amount of work and time into fairly mind numbing tasks, and it pays off, which considering the number of marketing tricks he does not apply, is impressive.

So, at length I thought, why would I take seven years over writing a book which I know neither he, nor the public will read due to its weighty content?  There are far more effective ways of getting a message out to a far larger number of people.  My strategy is very slow, but it should ultimately pay off.  My problem is the constant need to remind myself of the bottom line in terms of time.  There just isn’t enough of it, and I do not plan to throw money at the problem.

What can we learn from David and Zoella?  KISS.  Keep it simple, stupid.  Start with a simple concept, employ your creative skills to work on inventive ways of delivering and promoting that concept.  Do not complicate the concept. Do not imbue the concept with too much complexity.  Show warmth.  Show frailty.  Be appealing, even in the face of opposition and never, never engage in discussion if you can avoid it.  That might imply that you are more knowledgeable or ‘better’ than the listener, and this will not sell products.  Impart your enthusiasm, but do not impart your expertise.  There is safety, and money, in superficiality, and if you are smart, you will conceal your own particular brand of genius within it.

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TV and alternative media coverage

Ok, continuing in my series on promoting yourself, here are a few avenues you may not have considered, or have felt to cowed to pursue.  There are a variety of avenues to go down.  In the UK, we traditionally prefer people to be on the radio before they are considered for TV, but this should not stop you registering yourself as an expert on some of the directory sites.  Some of these are quite well used, and as we know in the UK, you do not have to have a squeaky clean rap sheet to make it in the media.  Adopt the same principles as for your SEO – start small and diverse and generalize from there.  If all else fails, the channels are woefully short of ideas, and it is up to you if you want to try the various production companies to pitch a programme idea if you see nothing that currently suits you.  Well worth an afternoon or two of effort if your schtick is publicity.

Find a TV expert UK

TV connect Event London

How to be a TV expert Peter Shankman USA

Female experts wanted for BBC

Interview guest Directory

Expert file

What does it take to get booked as an expert?

How to get media coverage as an expert USA

Find an expert online

Expert Guide Australia

Expertise Finder

How to find an expert and tap research networks on deadline: Tips on Google Scholar and Microsoft Academic Search

 

Pitching for TV

BBC pitching for TV advice – go for radio first (see below)

TV writer’s vault

How To Pitch A TV Show – The Pitch For The Wire

Pitching for Radio

Pitch Me a Story

Pitching Story ideas

Pitching for BBC radio

 

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