Ok, continuing in my series on promoting yourself, here are a few avenues you may not have considered, or have felt to cowed to pursue. There are a variety of avenues to go down. In the UK, we traditionally prefer people to be on the radio before they are considered for TV, but this should not stop you registering yourself as an expert on some of the directory sites. Some of these are quite well used, and as we know in the UK, you do not have to have a squeaky clean rap sheet to make it in the media. Adopt the same principles as for your SEO – start small and diverse and generalize from there. If all else fails, the channels are woefully short of ideas, and it is up to you if you want to try the various production companies to pitch a programme idea if you see nothing that currently suits you. Well worth an afternoon or two of effort if your schtick is publicity.
How to be a TV expert Peter Shankman USA
What does it take to get booked as an expert?
How to get media coverage as an expert USA
Pitching for TV
BBC pitching for TV advice – go for radio first (see below)
Pitching for Radio
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